Miami Dolphins to Launch The FINSIDER for Finatics
Daily radio show becomes first step in team’s multi-media platform for Dolphins-related programming
MIAMI, July 30 /PRNewswire/ — In conjunction with the start of the eagerly anticipated 2010 season, the Miami Dolphins Integrated Media Group has announced the creation of “The FINSIDERS,” a daily radio show on WINZ 940AM, “South Florida’s Sports Animal.” Launching Monday, August 2, “The FINSIDERS” will feature live interaction with an online community where Finatics and Dolphins insiders can discuss all things related to their favorite team.
Based out of the Dolphins newly created multimedia studio at the team’s facility in Davie, “The FINSIDERS” will feature unique content distribution and interaction for Finatics with high profile studio and call-in guests. The show will also be video simulcast on the Dolphins Integrated Media Group’s website, TheFINSIDERS.com, starting in September.
“The FINSIDERS” media franchise will include audio, video and text content and will be available through traditional and new media outlets.
Finatics will have the opportunity to get their daily fix of Dolphins content on multiple media devices at whatever time best fits their daily lives. They can read “The FINSIDERS Daily”, a daily e-newsletter first thing in the morning; listen to “The FINSIDERS Look Ahead,” a daily morning drive feature on WIOD 610 AM Radio; watch “The FINSIDERS Report,” a daily morning and afternoon video report on TheFINSIDERS.com; read or interact with “The FINSIDERS Connection,” a mid-day blog and social media posting on TheFINSIDERS.com, Facebook and Twitter; listen to “The FINSIDERS” on WINZ 940 AM between 5:00 7:00 p.m.; or watch “The FINSIDERS” on TheFINSIDERS.com.
“The FINSIDERS” media franchise, which will continue to evolve in scope, will allow Finatics quick access to exclusive coverage to keep team enthusiasts connected on a 24-7 basis.
“The launch of ‘The FINSIDERS’ media franchise represents another step in our goal to provide Finatics with access to team analysis where they want it, when they want it, and how they want it. Fans are in control of their desired personal media experience and we need to respond to that,” said Jim Rushton, Senior Vice President, Miami Dolphins Corporate Partnerships and Integrated Media. “In addition, ‘The FINSIDERS’ media franchise will allow sponsors to connect their brand or sales message at the ‘point of content’ and then have that message distributed through a variety of media devices providing a large reach into a our consumer audience of passionate fans.” Read more
Old Spice reveals which NFL Teams have the Most Swagger
Rankings Recognize Teams That Play with Swagger Week-In and Week-Out
Old Spice knows Swagger. So it is fitting that today Old Spice announced the first-ever Swagger Rankings, an index recognizing which NFL teams have the Most Swagger – a nod to the male grooming brand’s most popular scent and a highly-referred-to term denoting those who play and act with confidence.
“When it comes to Swagger, it’s not just about a winning record, it’s also about playing with confidence and a winning attitude,” said James Moorhead, Old Spice Deodorant Brand Manager. “As the official deodorant and body wash of the NFL, Old Spice knows that having Swagger gives players and teams an extra edge both on and off the field.”
To determine the 15 teams with the most Swagger, Old Spice worked with the NFL to obtain and analyze statistics from the past 3.5 years (2006 through week 9 of the 2009 season), looking at key factors that embody the definition of Swagger. The teams that topped the list scored high marks in a variety of categories:
– Red Zone Performance: Scoring and Tackling when it counts requires Swagger on both sides of the ball
– Taking Your Swagger on the Road: Winning a game while tens of thousands cheer against you requires massive amounts of Swagger
– Fourth Down Conversions: It’s fourth down. You have to have Swagger to go for it … and make it
– Gentleman’s Game: It takes a different level of Swagger to play the game by the rules and avoid penalties
– Merchandise Sales: When fans wear your team colors like a uniform, you definitely have Swagger
Old Spice Swagger Rankings:
1. Indianapolis Colts
2. Pittsburgh Steelers
3. New England Patriots
4. New Orleans Saints
5. Minnesota Vikings
6. San Diego Chargers
7. Dallas Cowboys
8. Philadelphia Eagles
9. Cincinnati Bengals
10. New York Jets
11. Denver Broncos
12. Seattle Seahawks
13. Kansas City Chiefs
14. Miami Dolphins
15. San Francisco 49ers
“For a team to consistently perform at a high level, they need to have swagger,” said ESPN Analyst, Keyshawn Johnson. “Behind the win-loss records, teams need to have confidence to always step up and deliver their best, and swagger is one of the things that fuels a championship-winning team.”
Source: Old Spice
Professional football titles
AFL, NFL, and Super Bowl
Green Bay Packers 12
Chicago Bears 9
New York Giants 7
Pittsburgh Steelers 6
Washington Redskins 5
Indianapolis Colts 5
San Francisco 49ers 5
Dallas Cowboys 5
Cleveland Browns 4
Detroit Lions 4
Oakland Raiders 4
New England Patriots 3
Philadelphia Eagles 3
St. Louis Rams 3
Kansas City Chiefs 3
Arizona Cardinals 2
Denver Broncos 2
Miami Dolphins 2
Tennessee Titans 2
Buffalo Bills 2
San Diego Chargers 1
New York Jets 1
Baltimore Ravens 1
Tampa Bay Buccaneers 1
Minnesota Vikings 1