Bud Light Fan Camp Makes Stop in Miami to Provide Dolphins Fans a Taste of the NFL
Bud Light is bringing Dolphins fans a taste of an NFL training camp when the Bud Light Fan Camp mobile experience arrives in Miami on Saturday, October 29.
Bud Light Fan Camp will be held at Sun Life Stadium from 11 a.m. to 2 p.m. on Saturday, where teams of four will be challenged to compete against each other in a variety of traditional and non-traditional NFL skills tests, each with a Bud Light twist. Fan Camp events include:
- Quick Kick: Kick footballs through inflatable uprights.
- Precision Pass: Try to hit passing targets.
- EA SPORTS Gaming Zone: Two four-person teams battle in an EA SPORTS Madden NFL 12 competition.
- Flag Frenzy: Try to gain the most points in a game of four-on-four flag football.
- Cannon Catch: Catch line drives and loft passes. Read more
Miami Dolphins and Fan Appz Team Up to Engage ‘Finatics’ Online
Dolphins Extend Technology Leadership by Harnessing Social Media Applications from Fan Appz to Boost Online Engagement
Fan Appz, a leading developer of social media marketing applications, today announced that the Miami Dolphins are using the Fan Appz platform to grow and engage their passionate fan base online as well as to promote games, merchandise, events and more through social media channels. Fan Appz offers a suite of solutions to produce effective, highly measurable campaigns to spark user engagement, extend viral sharing and promote social competition while delivering a compelling way for brands to solidify and monetize their relationships with fans.
Over the coming weeks and months, the Dolphins will be working with their sponsorship partners to develop and execute social media campaigns that provide a deeper and more engaged connection between the Dolphins Facebook “Finatics” (fans) and the particular sponsor’s brand and social media and marketing objectives.
The Miami Dolphins have continually been ahead of the curve in using technology to boost their fan experience, and their activities to date on Facebook have earned the team nearly 500,000 loyal fans. The Dolphins were also one of the first teams to deploy FanVision, a handheld device used within the stadium that enables fans to view instant replays, real-time stats from around the league, highlight reels of the game and the actual network telecast of the live event.
“We have a passionate fan base that is engaged with us through social media so we are always looking to leverage the latest technology to give our Finatics the best experiences available and to provide our marketing partners a seamless way to be a part of it,” said Jim Rushton, Senior Vice President of Corporate Partnerships and Integrated Media for the Miami Dolphins. ”Partnering with Fan Appz made perfect sense given their successful track record with the NFL and other sports leagues.”
“Fan Appz is changing the way companies interact with fans online, and sports organizations like the NBA, the NFL and the Miami Dolphins are quickly recognizing the value of using social media to harness the collective passion of their fan base,” said Jon Siegal, Founder and CEO of Fan Appz. ”When it comes to using technology, the Miami Dolphins are definitely leading the pack, and we’re proud to help them take full advantage of their social media presence to drive continued business success.”
Eye-Scout Announces NFL Player Endorsement
Revolutionary “rocket science on an iPad” released
Eye-Scout, a real-time technology tool for professional athletes based in Huntsville, AL announced that Miami Dolphins running back Kory Sheets has signed a two-year product endorsement agreement. Eye-Scout recently introduced its new web-based gap analysis technology for professional athletes, coaches, managers, and scouts.
Sheets said, “I am thrilled to be associated with Steve and his Eye-Scout team. This is truly the new wave of athletic technology.” Sheets was signed by the San Francisco 49ers as a free agent in 2009 and was signed off their practice squad by the Miami Dolphins later that year. He played college ball at Purdue, where he ranks tied for second on career touchdowns and was named to the Doak Walker Award watch list (nation’s outstanding running back) in 2006 and 2007.
According to Steven Burkett, Eye-Scout founder, “This product will revolutionize athletic performance and training in all sports. We are very excited about Kory’s decision to stand behind our product and join the Eye-Scout family.”
Sheets will be at the Huntsville Quarterback Club meeting on Tuesday, November 23rd at the Ledges Golf Club in Huntsville, AL, where Sports Illustrated senior editor and writer Mark Bechtel will be the keynote speaker.
Eye-Scout is powered by the same technology used by NASA and the Department of Defense. Easy to use on an iPad, its unique software operating platform performs competitive comparative analysis and runs queries between players, giving Eye-Scout users the winning edge.
Miami Dolphins Announce Dolphins Television Network
Network will reach key markets in Southeast, Southwest and Central Florida
Fresh off the Miami Dolphins’ announcement of the broadcast team for the 2010 season and creation of “The FINSIDERS’ radio show, the organization announced the launch of the Dolphins Television Network, another step in giving Finatics what they desire through more interaction, information and entertainment about their favorite team.
The Dolphins Television Network will be comprised of the following stations: WFOR-TV/MY33 (Miami/Fort Lauderdale); WTVX, WWHB, MY15, WWHB, and LA TV (West Palm Beach/Treasure Coast); WBBH / WZVN (Fort Myers/Naples); and WRDQ, WFTV and WAWA (Orlando/Daytona/Melbourne).
“We are thrilled to expand our Television Network partnerships throughout Florida. Providing access to Dolphins content is a priority for us as we continue to grow our fan base throughout South Florida and the state,” said Jim Rushton, Sr. Vice President of Integrated Media and Corporate Partnerships for the Miami Dolphins. “Broadcasting our games in English and in Spanish, as well as, broadcasting our in-season and off-season television shows and specials thru our television partners broadcast and web platform, helps us deliver on that promise. This is another step in our commitment to provide Finatics with information when they want it, where they want it, and how they want it.”
By virtue of the partnership with the aforementioned stations, more Finatics will have a chance to watch and listen to the team’s preseason television and radio broadcasts. The TV broadcast will be led by nationally-acclaimed network announcer Dick Stockton along with Dolphins Hall of Fame quarterback Bob Griese and Dolphins great Nat Moore. The radio team will feature the popular team of Jimmy Cefalo, Jim Mandich and Joe Rose. The Spanish radio team will feature Raul Striker Jr., who has been doing the games since 2006, with newcomer Rafael Hernandez Brito of the Univision radio network. All game and shoulder programming can be seen in High Definition and can be heard in both English and Spanish.
The multi-year television agreements will also provide fans with a multitude of team programming including ‘The Tony Sparano Show’ and ‘Dolphins Weekly’ on game day and four specials throughout the season, ‘The Miami Dolphins Cheerleader Special’, ‘FINS on the Clock’ NFL draft special, ‘Dolphins Pre-Season Special’ and ‘Miami Dolphins Post Season Special’.
Additionally, each television partner will support Dolphins Business Initiatives and Dolphins Foundation efforts in their respective communities. Read more