NFL Mobile kicks off with Verizon Wireless in April
The National Football League (NFL) has joined forces with Verizon Wireless, the owner and operator of the nation’s most reliable wireless network, to provide fans with the deepest NFL experience on their mobile phones, it was announced today. The new four-year agreement for NFL Mobile kicks off next month with coverage of the 2010 NFL Draft to be held from April 22-24 and continues with the NFL’s regular season.
Verizon Wireless, which also becomes the NFL’s official wireless service sponsor, will provide fans with unprecedented access to America’s favorite sport regardless of whether they are in the stands, at home, or on the go.
Among the programming that will be available for the first time during the regular season will be the wildly popular NFL RedZone channel from the NFL Network, which airs live look-ins of every key play and touchdown from Sunday afternoon games. Fans also will be able to watch live streaming of NBC’s Sunday Night Football and NFL Network’s Thursday Night Football. In addition, fans will receive the NFL Network channel, which airs seven days a week, 24 hours a day on a year-round basis, and is the only network fully dedicated to the NFL and the sport of football.
“This is an agreement that has, at its core a mutual desire by both the NFL and Verizon Wireless to provide consumers with what they want on and off the field,” said John Stratton, executive vice president and chief marketing officer for Verizon Wireless. “For Verizon Wireless, it is NFL content delivered over our 3G network so football fans can extend the excitement of the sport long after the last touchdown of a season. And the NFL content is customizable in that consumers have options from video to ringtones to alerts; the choice is theirs.”
The NFL experience will become increasingly rich as Verizon Wireless launches its 4G network. It plans to have 4G available in 25 to 30 markets in 2010 and in virtually all of its current nationwide 3G footprint by the end of 2013.
“We are looking forward to working with Verizon Wireless to deliver our fans the most extensive experience on mobile phones,” said Brian Rolapp, the NFL’s senior vice president of media strategy. “Our fans have an insatiable appetite for football, and we will be able to keep them connected wherever they are on game day but also throughout the year.”
In addition to NFL RedZone, live Sunday Night and Thursday Night games, and NFL Network, other features of NFL Mobile on Verizon Wireless will include:
– Video: Game highlights and an extensive collection of on-demand video featuring analysis and inside access from NFL Network and NFL Films.
– Audio: Live radio broadcasts of every regular season and playoff game from both home and away teams.
– Fantasy: Access to fantasy information, news, and player and team statistics.
– Customizable NFL alerts, ringtones and graphics.
Fans will get their first taste of NFL Mobile on Verizon Wireless with one of the most anticipated sports events of the year, the NFL Draft, to be held from April 22-24. Among the content:
– Live 24/7 stream of NFL Network’s coverage of the Draft from Radio City Music Hall.
– Extensive collection of on-demand video of NFL Network analysis.
– Pick-by-pick Draft tracker updated in real time.
– In-depth prospect profiles, blogs, news and more.
Source: Verizon Wireless
Super Bowl advertisers: Online winners and losers
General Sentiment’s Super Bowl Media Value Report Ranks Advertisers on Online Commentary and Conversations
General Sentiment released a special edition of its Media Value Report that ranks 2010 Super Bowl in-game advertisers, and lists the top performing brands across social media and news outlets with an online presence. The report covers a 20-day period leading up to and immediately after the NFL’s championship game. Generated using General Sentiment’s core media measurement and sentiment analysis infrastructure, the report calculates an advertising dollar value equivalent to a brand’s media exposure.
“Online reputation and brand perception is becoming an increasingly essential measure for marketing and communications decision-makers,” said Gregory Artzt, CEO of General Sentiment, “and the Super Bowl is a unique opportunity for marketers to integrate digital strategies with the ultimate buy in broadcast media. In this new age, online media value measurement is one of the most important means of determining the effectiveness of marketing initiatives.”
General Sentiment’s report includes 46 brands that ran ads during the Super Bowl, providing commentary on the top 10. The companies that made up the top 10 include a mix of advertisers with strong game day presence such as Doritos and Bud Light. But a pair of newcomers successfully parlayed their TV advertising investment into significant incremental media value– HomeAway and FloTV.
The ranking includes several surprises, including one company – ManCrunch — that generated top-10 media value even though its commercial was not cleared and didn’t air. Other much-talked about brands such as Pepsi (which chose not to air beverage brand commercials in favor of increased social media spending) and Focus on the Family are both in the top 20.
Most brands that bought TV air time were attempting to maximize the investment with integrated marketing programs, in many cases using the power of online social communities to generate buzz well before the game. Much has been made of the “bounce” brands get from airing their commercials; however the Media Value Report goes further by tracking game day and post-game online and news media activity along with the considerable amount of conversation about the advertisers in the weeks leading up to the game.
The Super Bowl Media Value Report was created using General Sentiment’s proprietary software, which “listens” to more than 30 million online sources. To see the report in its entirety, visit http://www.generalsentiment.com/superbowl.html and click on “Media Value Report.”
Super Bowl XLIV Miami 2010
source: Flickr