Volkswagen Returns to the Super Bowl
New 60-second ad features the all-new 2012 Beetle, Volkswagen’s redesigned icon
Volkswagen of America announced it will advertise during the Super Bowl for the third consecutive year. Following the success of last year’s two 30- second spots, Volkswagen will premiere one 60-second spot at the beginning of the third quarter of Super Bowl XLVI.
The spot will feature the all-new Beetle, which arrived in dealerships in September. The 2012 Beetle was teased as a silhouette in last year’s advertisement, but the iconic redesign is now ready for its Super Bowl close-up.
“Volkswagen is excited to showcase the all-new 2012 Beetle on football’s biggest stage. The Super Bowl is the perfect platform to feature the bold, dynamic, and sportiest Beetle ever made,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc.
Volkswagen enjoyed unprecedented success after last year’s Super Bowl spots, “The Force” and “Black Beetle”. “The Force”, which featured the 2012 Passat and mini Darth Vader, quickly became a pop culture phenomenon when it debuted online before the Super Bowl. It was voted the Number One ad of the year by ADWEEK and continues to be a hit with consumers, racking up more than 45 million views on YouTube.
The overwhelming attention from the commercial piqued interest in the 2012 Passat months before it hit the market. This ensured that the car entered the market with momentum, with more sales in its first two months than the last Passat model sold in all of 2010. Read more
Bud Light Fan Camp Makes Stop in Nashville to Provide Titans Fans a Taste of the NFL
Bud Light is bringing Titans fans a taste of NFL training camp when the Bud Light Fan Camp mobile experience arrives in Nashville on Sunday, December 18.
Bud Light Fan Camp will be held at Titans Practice Facility at Baptist Sports Park in the Bubble (460 Great Circle Road) from 10 a.m. to 1 p.m. on Sunday, where teams of four (4) will be challenged to compete against each other in a variety of traditional and non-traditional NFL skills tests, each with a Bud Light twist. Fan Camp events include:
- Quick Kick: Kick footballs through inflatable uprights.
- Precision Pass : Try to hit passing targets.
- EA SPORTS Gaming Zone: Two four-person teams battle in an EA SPORTS Madden NFL 12 competition.
- Flag Frenzy: Try to gain the most points in a game of four-on-four flag football. Read more
SiriusXM Radio to Air Every Bowl Game This College Football Postseason
SiriusXM will be the only broadcaster offering live play-by-play of every bowl game through the BCS National Championship on January 9
Sirius XM Radio announced that it will offer listeners, for the first time, live play-by-play of every bowl game during the 2011-12 college football postseason.
Sirius and XM listeners will get access to 35 games, more than any season before, including the BCS National Championship, the Rose Bowl, Tostitos Fiesta Bowl, Discover Orange Bowl, and Allstate Sugar Bowl.
The schedule will begin with the Gildan New Mexico Bowl on Saturday, December 17(2:00 pm ET, on ESPN Radio, SiriusXM channel 84) and continue through Monday January 9, when #1 ranked LSU faces #2 Alabama in the Allstate BCS National Championship Game (8:30 pm ET on ESPN Radio, SiriusXM channel 84). A complete schedule of games and channels appears below. Read more
Bud Light Fan Camp Makes Stop in New York to Provide Football Fans a Taste of the NFL
Bud Light is bringing football fans a taste of NFL training camp when the Bud Light Fan Camp mobile experience arrives in New York on Saturday, December 17.
Bud Light Fan Camp will be held at Citi Field (123-01 Roosevelt Avenue, Flushing, NY) from 9 a.m. to 12 p.m. on Saturday, where teams of four (4) will be challenged to compete against each other in a variety of traditional and non-traditional NFL skills tests, each with a Bud Light twist. Fan Camp events include:
- Quick Kick: Kick footballs through inflatable uprights.
- Precision Pass : Try to hit passing targets.
- EA SPORTS Gaming Zone: Two four-person teams battle in an EA SPORTS Madden NFL 12 competition.
- Flag Frenzy: Try to gain the most points in a game of four-on-four flag football. Read more