GMC Kicks Off Monday Night Football Tour
GMC, together with the NFL, will launch its second annual Monday Night Football Tour this weekend undertaking United Way community projects in Dallas, followed by Tampa Bay, Detroit, New York City, Kansas City, Philadelphia, Boston, New Orleans and Seattle.
This year’s expanded tour program invites fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia. Fans can also meet current and former NFL players such as Miles Austin, DeSean Jackson, Mike Alstott and Tony Dorsett, as well as ESPN Monday Night Football announcer Mike Tirico.
After testing their skills and meeting the pros, fans will have the opportunity to test drive the GMC Acadia, Sierra, Terrain and Yukon and discover why GMC is the official vehicle of the NFL. Go to MondayNightFootballTour.com to learn more and register for the event.
“GMC is taking its game plan for the Monday Night Football Tour to the next level by delivering a more engaging interactive event for NFL fans,” said Craig Bierley, GMC Advertising and Sales Promotion director. “In its first year, the tour helped GMC connect with NFL fans in a fun and engaging way. We’re looking to build on that success in 2011.” Read more
Allstate, American Football Coaches Association Name 22 College Football Players to the 2011 Allstate AFCA Good Works Team
Allstate Insurance Company and the American Football Coaches Association (AFCA) announced the 22 student-athletes named to the 2011 Allstate AFCA Good Works Team, one of the most prestigious off-the field honors in college football. For 20 years the award has recognized a select group of college football players committed to making a difference in their communities.
A program record 132 players were nominated for the award this summer. From the nominations, a special voting panel, including former Allstate AFCA Good Works Team members and current college football broadcasters, selected 22 players from across the country to the team. Of the two 11-member teams, one comprises players competing in the NCAA Football Bowl Subdivision and the other is a combined team representing the NCAA Football Championship Subdivision, Divisions II, III, and the NAIA.
“For two decades this award has represented one of the great aspects of college football by shining a spotlight on the community involvement of its student-athletes,” said Mark LaNeve, Allstate executive vice president, marketing & sales operations, who also serves on the Allstate AFCA Good Works Team® voting panel. “Allstate is proud to partner with the AFCA to present and grow awareness around this award and continues to be inspired by the commitment and dedication of its recipients.” Read more
Consumers Find Drew Brees, Peyton Manning Most Influential, Aspirational NFL Players
Consumers rate quarterbacks Drew Brees and Peyton Manning among the NFL’s most marketable players, according to data released from The Marketing Arm’s Celebrity DBI, an independent index that quantifies consumer perceptions of more than 2,800 celebrities, including more than 50 active NFL players.
According to the DBI, consumers rate Brees as the most appealing NFL player. The New Orleans quarterback also posts the top score among active NFL players in the Endorsement, Trendsetter, Trust, and Breakthrough attributes. Brees ranks eighth in Awareness among NFL players.
Manning is the most recognizable active NFL player and ranks No. 1 in Influence. He also ranks fourth in Appeal, and second in Aspiration, Endorsement, Trendsetter, Trust, and Breakthrough.
Consumers rate Green Bay quarterback Aaron Rodgers as the league’s second-most appealing player behind Brees. Pittsburgh safety Troy Polamalu, Manning, and Arizona WR Larry Fitzgerald round out the top 5 in likability. Read more
PepsiCo and National Football League Renew Long-Term Partnership
PepsiCo and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012.
The new agreement builds on the organizations’ 28-year relationship, aligns several of PepsiCo’s brands with the power of the NFL and includes:
- Gatorade will continue its relationship with the League, delivering functional benefits for athletes via the Gatorade G Series along with powerful education programs like “Beat the Heat.”
- Pepsi MAX will continue its relationship with the League as the official soft drink of the NFL, delivering fan-favorite activations both on-air and around the games.
- Frito-Lay will continue its relationship with the League, delivering 360 degree consumer and shopper activation engagement that promotes game-watching occasions like “Crash The Super Bowl.” Read more