Audi Revealed Details of Super Bowl Ad
Audi revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV.
The spot called “Release the Hounds” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end.
“Release the Hounds” is a continuation of the Audi’s mission to define Progressive Luxury. During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon , the 1947 children’s book by Margaret Wise Brown. The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the all new 2011 Audi A8 sedan.
Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.
The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”
USA TODAY Publishes Super Bowl XLV Preview
USA TODAY, the nation’s top-selling print newspaper, announces the availability of Super Bowl XLV Preview, a 112-page glossy publication previewing the championship matchup of the Pittsburgh Steelers vs. the Green Bay Packers on February 6, 2011. Retailing for $7.99, Super Bowl XLV Preview features a distinct cover for each team and is available at select newsstands and online at www.sbsteelers.usatoday.com and www.sbpackers.usatoday.com.
USA TODAY’s Super Bowl XLV Preview is a special commemorative edition highlighting the Packers’ and Steelers’ road to the championship game plus each team’s history, depth chart, and roster. Relive the biggest moments in football from the regular season to the playoffs.
This publication includes:
- The Steelers’ and Packers’ season in review and road to the national championship
- NFL season rewind with our picks for player and game of the week
- Steelers and Packers depth charts and rosters
- Steelers and Packers history plus Super Bowl history
- In-depth articles on the 2010 NFL season
NFL Ticket Exchange by Ticketmaster Launches for Super Bowl XLV – Online and Onsite in North Texas
Backed by ‘The Power of the Shield’ NFL Ticket Exchange Offers Fans the Most Secure Resale Marketplace to Buy and Sell Tickets – And a Chance to Win Super Bowl XLV Tickets
NFL Ticket Exchange Powered by Ticketmaster Surpasses 1.5 Million Barcode Authenticated NFL Game Tickets Bought and Sold
Building on the continued success and the satisfaction of NFL fans, the National Football League (NFL) and Ticketmaster are taking the NFL Ticket Exchange to North Texas for Super Bowl XLV. Powered by Ticketmaster, the Official Ticket Exchange of the NFL provides fans with the ability to buy and sell tickets for Super Bowl XLV through a convenient and secure, League-approved marketplace. Fans can access the NFL Ticket Exchange online at NFL.com/TicketExchange or by calling (888) 635-5944.
The NFL and Ticketmaster are providing football fans added convenience and security with three authorized NFL Ticket Exchange retail locations in North Texas. During Super Bowl week, walk-up retail locations for the NFL Ticket Exchange will be open in Victory Park and at the NFL Experience at the Dallas Convention Center. On game day, the NFL Ticket Exchange will operate from an authorized location at Cowboys Stadium, giving fans the opportunity to pick up their Super Bowl XLV tickets up until kickoff.
Fans visiting the NFL Ticket Exchange at Victory Park and the Dallas Convention Center will also enjoy the chance to win daily prizes, including Super Bowl XLV tickets. From Feb. 2 – 5 each location will be giving away a limited supply of NFL Ticket Exchange branded window clings. Each window cling will feature a unique code that can be redeemed at the Victory Park location for a chance to win a $10 NFLShop.com coupon, to be applied towards a purchase on NFLShop.com (see terms and conditions of coupon for additional details), a $25 NFLShop.com gift certificate, or one of 10 pairs of Super Bowl XLV tickets.
Super Bowl XLV will be played on February 6, 2011, at Cowboys Stadium in North Texas.
The Black Eyed Peas to Host The Official Black Eyed Peas Friday Night B4 Party in Dallas, TX
Six-time Grammy award-winning, multi-platinum recording artists The Black Eyed Peas have announced that they will host The Official Black Eyed Peas Friday Night B4 Party in honor of Sunday’s Big Game presented by Capital A Entertainment and Grassroots Productions on Friday, February 4th, 2011 at Tower Building in Fair Park, 3809 Grand Ave, Dallas, TX 75210. The event is sponsored by UnderArmour and Bacardi and will run from 9 p.m. – 4 a.m.
Click on http://vimeo.com/18826515 to get a preview of the event.
Since forming in 1995, The Black Eyes Peas have sold more than 28 million albums worldwide and more than 30.8 million digital tracks. On November 30, 2010, The Black Eyed Peas released The Beginning , the follow-up to the group’s blockbuster CD The E.N.D . which has sold more than 11 million copies world-wide, while spending 52 weeks on the Billboard Top 200 chart. It is also the first album in two decades by a duo or group to yield five Top 10 songs on Billboard’s Hot 100 chart, including the No. 1 hits “Boom Boom Pow,” “I Gotta Feeling ” (which is the best-selling digital song in SoundScan history), and “ Imma Be ,” as well as the Top 10′s “Meet Me Halfway” and “Rock That Body.” The quartet, comprised of will.i.am, FERGIE, apl.de.ap and TABOO, has logged more than 300 headline tour dates in 29 countries with more than 2.2 million tickets sold.
Capital A Entertainment in conjunction with Grassroots Productions and GBK will produce the event.
The Big Game will take place on Sunday, February 6th and will mark the first Big Game in the Dallas-Fort Worth area at the new 1.2 billion dollar Cowboys Stadium. Close to 110,000 fans will attend the Big Game, and an additional 300,000 will come to the Dallas- Fort Worth area to participate in Big Game related festivities.