Mars Chocolate Brands Kickoff Exclusive Chance for Fans to ‘Celebrate On The Field’ After Super Bowl XLVI
Mars Chocolate North America announced today that its M&M’S, SNICKERS, TWIX, Milky Way and 3 MuskEteers Brands are offering fans an exclusive NFL experience unlike any other. The “Celebrate on the Field” 2011 Instant Win Game is going to give four lucky football fanatics a chance to celebrate on the field with the newest Super Bowl champions immediately following Super Bowl XLVI in Indianapolis which is scheduled to be played on February 5, 2012.
Fans interested in an unforgettable on-field post-game Super Bowl celebration are encouraged to serve Mars Real Chocolate products during their NFL Playoffs and Super Bowl parties. To enter for the chance to win, fans upload the UPC codes from specially-marked packages to www.BeOnTheField.com between December 20, 2010 and February 7, 2011.
“NFL players work their whole lives for the opportunity to experience those few precious moments celebrating a Super Bowl victory,” said Debra A. Sandler, chief consumer officer for Mars Chocolate North America. “We are thrilled to afford fans who serve Mars Real Chocolate™ at their football-viewing parties the exclusive chance to enjoy those special moments of celebration alongside the newest Super Bowl champions. For an NFL fan, what could be more exciting?” Read more
XLV Party Kicks off Dallas’ First-Ever Super Bowl Weekend with Three Celebrity-Filled Events at the Historic Cotton Bowl
As the countdown begins to the first-ever Super Bowl in North Texas, XLV Party is gearing up with the announcement of its spectacular events. For three consecutive nights, XLV Party at the Cotton Bowl in Dallas’ historic Fair Park will showcase some of the hottest stars in the entertainment world to host the biggest celebrity-driven party in Dallas. Beginning Thursday, February 3, 2011, America’s Sassiest Lifestyle Guru, Steve Kemble, will host elite guests to Belvedere Vodka and Moet & Chandon Champagne’s red carpet events with celebrity DJs and musical acts.
Featuring over 60,000 square feet of tented space and a 5,000 square foot dance floor, guests will enjoy a night filled with pure entertainment. XLV Party begins Thursday, February 3 and will run through February 5, 2011. The schedule follows:
THURSDAY, FEBRUARY 3
* Kicking off the high-energy weekend will be the one-of-a-kind Village People. The six-man group has sold over 100 million recordings, and is best known for their costumes, choreographed routines, and of course, the YMCA! Russian recording Lena Katina of t.A.T.u, known for hit songs like “All the Things She Said,” will also bring her eclectic sound to the Cotton Bowl stage. Internationally renowned DJ Hector Fonseca, DJ Enferno, New York’s Lady Bunny and Cazwell will keep the party going until 3am. Read more
Miami Dolphins and Fan Appz Team Up to Engage ‘Finatics’ Online
Dolphins Extend Technology Leadership by Harnessing Social Media Applications from Fan Appz to Boost Online Engagement
Fan Appz, a leading developer of social media marketing applications, today announced that the Miami Dolphins are using the Fan Appz platform to grow and engage their passionate fan base online as well as to promote games, merchandise, events and more through social media channels. Fan Appz offers a suite of solutions to produce effective, highly measurable campaigns to spark user engagement, extend viral sharing and promote social competition while delivering a compelling way for brands to solidify and monetize their relationships with fans.
Over the coming weeks and months, the Dolphins will be working with their sponsorship partners to develop and execute social media campaigns that provide a deeper and more engaged connection between the Dolphins Facebook “Finatics” (fans) and the particular sponsor’s brand and social media and marketing objectives.
The Miami Dolphins have continually been ahead of the curve in using technology to boost their fan experience, and their activities to date on Facebook have earned the team nearly 500,000 loyal fans. The Dolphins were also one of the first teams to deploy FanVision, a handheld device used within the stadium that enables fans to view instant replays, real-time stats from around the league, highlight reels of the game and the actual network telecast of the live event.
“We have a passionate fan base that is engaged with us through social media so we are always looking to leverage the latest technology to give our Finatics the best experiences available and to provide our marketing partners a seamless way to be a part of it,” said Jim Rushton, Senior Vice President of Corporate Partnerships and Integrated Media for the Miami Dolphins. ”Partnering with Fan Appz made perfect sense given their successful track record with the NFL and other sports leagues.”
“Fan Appz is changing the way companies interact with fans online, and sports organizations like the NBA, the NFL and the Miami Dolphins are quickly recognizing the value of using social media to harness the collective passion of their fan base,” said Jon Siegal, Founder and CEO of Fan Appz. ”When it comes to using technology, the Miami Dolphins are definitely leading the pack, and we’re proud to help them take full advantage of their social media presence to drive continued business success.”
Dallas Cowboys Bryan McCann Tops December List of Rising Sports Stars
Maurice Morris, Jacob Tamme, and Jacoby Ford Make Top-Ten List with Greatest Popularity Gains
Dallas Cowboys rookie Bryan McCann tops the list of Rising Sports Stars to watch in the month of December. McCann’s popularity has soared 89% in the last 30 days over its November level as he emerged from a largely unknown player to a star cornerback and kick returner. McCann recently set a record as the first NFL rookie to record touchdowns of at least 97 yards in consecutive games.
Rounding out the top of the list are: Maurice Morris of the Detroit Lions, who has racked up 9 receptions and 2 touchdowns in his past two games; Jacob Tamme of the Indianapolis Colts, who had 369 yards receiving and 3 touchdowns in November after replacing the injured Dallas Clark; and Oakland Raiders rookie receiver Jacoby Ford.
Rising Sports Stars is distributed by Brand Affinity Technologies (BAT), a company that calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 40,000 athletes and celebrities. The list identifies sports stars with greatest leap in popularity over the prior 30 days. A meteoric rise may indicate a standout on-the-field performance, off-the-field achievement, or emergence from utility player to celebrity.
Rising Sports Stars lists go live at the start of each month; subscribe to BAT’s Twitter feed at @BATimpact to learn when new lists are posted. Read more