Audi to Advertise During Super Bowl for the Fourth Consecutive Year
Audi officially announced that it will advertise during Super Bowl XLV, the brand’s fourth consecutive time as an advertiser in the big game.
This year, Audi will once again demonstrate its leadership position with a spot that will air in the first quarter in the third position of the first break after kick-off. San Francisco-based Venables Bell & Partners is creating the spot.
“Since Audi began advertising in the Super Bowl nearly four years ago, we’ve achieved record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game. The Super Bowl is one of the few places a brand can reach so many people at once; it’s truly a cultural phenomenon,” said Scott Keogh, chief marketing officer, Audi of America. ”The success we’ve experienced with Super Bowl is clearly translating to growth, as we’re on track this year to deliver the best U.S. sales in history. Audi has never been hotter.”
The past three years Audi has delivered highly-rated spots, including last year’s “Green Police” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders.
The Black Eyed Peas to Perform February 6 During the Bridgestone Super Bowl XLV Halftime Show on Fox
THE BLACK EYED PEAS, the musical phenomenon that energizes crowds around the world, will perform in the BRIDGESTONE SUPER BOWL XLV HALFTIME SHOW on FOX at Cowboys Stadium in North Texas on Sunday, February 6, the NFL announced on national television during NFL on FOX coverage of the New Orleans Saints at Dallas Cowboys game.
The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than 153 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
The Black Eyed Peas join an esteemed list of recent halftime acts that includes The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
Since forming in 1995, six-time Grammy award-winning, multi-platinum recording artists The Black Eyes Peas have sold more than 28 million albums worldwide and more than 30.8 million digital tracks. They will release a brand-new album, entitled The Beginning , on November 30, 2010, on Interscope Records that includes the hit new single “The Time (Dirty Bit)”. The Beginning is the follow-up to the group’s blockbuster CD The E.N.D. which has sold more than 11 million copies world-wide, while spending 52 weeks on the Billboard Top 200 chart. It is also the first album in two decades by a duo or group to yield five Top 10 songs on Billboard’s Hot 100 chart, including the No. 1 hits “Boom Boom Pow,” “I Gotta Feeling ” (which is the best-selling digital song in SoundScan history), and ” Imma Be ,” as well as the Top 10′s “Meet Me Halfway” and “Rock That Body.” The quartet, comprised of WILL.I.AM, FERGIE, APL.DE.AP and TABOO, has logged more than 300 headline tour dates in 29 countries with more than 2.2 million tickets sold.
Fans who buy a copy of The Beginning will have a chance to be a special guest of The Black Eyed Peas at the Bridgestone Super Bowl XLV Halftime Show.
This year marks the fourth time the Bridgestone brand has sponsored the Super Bowl halftime show.
The BRIDGESTONE SUPER BOWL XLV HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON .
Electronic Arts Introduces Fans to NFL Football Rivalries in True Gaming Fashion
Madden NFL 11 Rivalry Tour Hits Select Buffalo Wild Wings Locations
The taste of victory just got sweeter, as Electronic Arts announces a one-of-a-kind Madden NFL experience teaming up with NFL Network, to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week’s Thursday Night Football on NFL Network at select Buffalo Wild Wings locations.
“Our collaboration with NFL Network and Buffalo Wild Wings recognizes and celebrates rivalry and competition creating a new kind of Madden NFL fan experience.”
“The NFL is America’s favorite sport and Thursday Night Football has become a part of the sports experience for fans across the country,” said Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS. “Our collaboration with NFL Network and Buffalo Wild Wings recognizes and celebrates rivalry and competition creating a new kind of Madden NFL fan experience.”
Starting now through December 23rd, the EA SPORTS Madden NFL 11 Rivalry Tour will make stops at NFL cities featured each week on Thursday Night Football, bringing NFL Network camera crews to capture all the action as it unfolds. Highlights will be featured weekly on NFL Network’s Around the League each following Wednesday.
“We are excited to bring together two great partners in EA SPORTS and NFL Network,” said Kirk Langer, president of Packaged Sports and Entertainment, Inc., the partnership promotions agency behind the EA SPORTS Madden NFL 11 Rivalry Tour. “This innovative promotion will create a unique and immersive NFL fan experience and bring out the passion in NFL team rivalries in a whole new way.” Read more
Eye-Scout Announces NFL Player Endorsement
Revolutionary “rocket science on an iPad” released
Eye-Scout, a real-time technology tool for professional athletes based in Huntsville, AL announced that Miami Dolphins running back Kory Sheets has signed a two-year product endorsement agreement. Eye-Scout recently introduced its new web-based gap analysis technology for professional athletes, coaches, managers, and scouts.
Sheets said, “I am thrilled to be associated with Steve and his Eye-Scout team. This is truly the new wave of athletic technology.” Sheets was signed by the San Francisco 49ers as a free agent in 2009 and was signed off their practice squad by the Miami Dolphins later that year. He played college ball at Purdue, where he ranks tied for second on career touchdowns and was named to the Doak Walker Award watch list (nation’s outstanding running back) in 2006 and 2007.
According to Steven Burkett, Eye-Scout founder, “This product will revolutionize athletic performance and training in all sports. We are very excited about Kory’s decision to stand behind our product and join the Eye-Scout family.”
Sheets will be at the Huntsville Quarterback Club meeting on Tuesday, November 23rd at the Ledges Golf Club in Huntsville, AL, where Sports Illustrated senior editor and writer Mark Bechtel will be the keynote speaker.
Eye-Scout is powered by the same technology used by NASA and the Department of Defense. Easy to use on an iPad, its unique software operating platform performs competitive comparative analysis and runs queries between players, giving Eye-Scout users the winning edge.