Mars Chocolate brands offer football fans chance to celebrate on the field with the next Super Bowl Champions
M&M’S(R), SNICKERS(R) and Other Mars Real Chocolate Brands Offer an Instant Win Prize
Mars Chocolate North America announced that its M&M’S® Brand, SNICKERS® Brand, TWIX® Brand, MILKY WAY® Brand and 3 MUSKETEERS® Brand are offering football fans a chance at a once-in-a-lifetime Super Bowl experience. As part of the “Be on the Field 2010 Instant Win Game” promotion, one lucky fan will score an all-expenses-paid trip for four to Super Bowl XLV in North Texas, where he or she will get to celebrate on the field with the newest Super Bowl champion.
To participate in the “Be on the Field 2010 Instant Win Game,” fans are encouraged to get Mars real chocolate products for their upcoming playoff and Super Bowl parties. They can then register select UPC codes at www.BeOnTheField.com between December 22, 2009 and February 7, 2010, for their chance to win.
“Mars chocolate brands have always been a staple among fans and the great camaraderie that exists at football parties and celebrations,” said Michele Kessler, vice president of marketing, Mars Chocolate North America. “Our ‘Be on the Field 2010 Instant Win Game’ allows us to take that celebration to the next level by giving fans the chance to celebrate on the field with the next Super Bowl champs – a prize envied by many fans and NFL players!”
Missing out on the on-the-field celebration following the Super Bowl is a hard thing to forget. Just ask NFL great, Jim Kelly, who led his team to four consecutive Super Bowls in the 1990s.
“Making the Super Bowl was a life-long dream,” said Kelly. “Of course, it would have been better if I got to hoist the trophy and celebrate with my teammates following the game. I may have missed my chance. That’s why every fan should participate in this once-in-a-lifetime promotion.”
In addition to the grand prize trip to Super Bowl XLV in North Texas, participants in the “Be on the Field 2010 Instant Win Game” have a chance to win thousands of other great prizes including VISA Gift Cards and packages of Mars real chocolate products. No purchase necessary. Visit www.BeOnTheField.com for additional details including official rules.
All player participation is facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.
For more information, visit www.mars.com.
Source: Mars Chocolate North America
NFL PLAYERS Helmets Off: Hometown Heroes to air throughout January on FSN
Award-winning show goes behind the scenes with stars of the NFL
NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, announces the release of “NFL PLAYERS Helmets Off: Hometown Heroes” to air on Fox Sports Network throughout the month of January.
ISRAEL IDONIJE (Chicago), DHANI JONES (Cincinnati) and KYLE VANDEN BOSH (Tennessee) star in the 30-minute television special. Get behind the scenes as Idonije spreads holiday cheer in Chicago, Jones boosts his eco-friendly knowledge and Vanden Bosh puts on a high-energy charity event in a very unlikely location: the wrestling ring.
Viewers should check local listings for the broadcast schedule in their area. Sponsored by EA SPORTS and Reebok, the half-hour programs give fans an inside look at the daily lives of NFL players and air on FSN from September through February.
NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company’s official Web site is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.
Source: NFL PLAYERS
Coors Light counts down to Super Bowl XLIV by giving fans the chance to score every day for 44 days
The Brand Known for Cold Refreshment Heats Up the 44 Days Before the Big Game
The spectator’s journey to Super Bowl XLIV could rival the excitement of a team bound for South Florida in February. From December 26 through Super Bowl Sunday, Coors Light, the official beer sponsor of the Super Bowl, is presenting fans with a refreshing experience — 44 straight days of prizes on the road to Super Bowl XLIV.
The Coors Light “Countdown to XLIV” promotion allows legal-drinking-age consumers across the country the opportunity to win a variety of unique prizes such as trips to Super Bowl XLIV, Super Bowl XLV, the 2010 and 2011 Pro Bowls, as well as LED flat screens, player autographed memorabilia, NFL Shop gift cards and Coors Light Super Bowl XLIV gear.
“The countdown is on and Coors Light is excited to be rewarding fans as they prepare for Super Bowl XLIV,” said Kedric George, manager of retail marketing for Coors Light. “The brand is dedicated to giving consumers true NFL experiences and now, as the official beer of the NFL and the Super Bowl, we’re thrilled to give football fans the opportunity to be part of the biggest game of the year.”
Coors Light and Coors Banquet packaging directs consumers to CoorsLight.com to enter, or they can text the code to 4COORS to win. Consumers also can go to CoorsLight.com to obtain a free code for entry to the promotion (see official rules on www.CoorsLight.com).
Source: MillerCoors