Mars Chocolate brands offer football fans chance to celebrate on the field with the next Super Bowl Champions
M&M’S(R), SNICKERS(R) and Other Mars Real Chocolate Brands Offer an Instant Win Prize
Mars Chocolate North America announced that its M&M’S® Brand, SNICKERS® Brand, TWIX® Brand, MILKY WAY® Brand and 3 MUSKETEERS® Brand are offering football fans a chance at a once-in-a-lifetime Super Bowl experience. As part of the “Be on the Field 2010 Instant Win Game” promotion, one lucky fan will score an all-expenses-paid trip for four to Super Bowl XLV in North Texas, where he or she will get to celebrate on the field with the newest Super Bowl champion.
To participate in the “Be on the Field 2010 Instant Win Game,” fans are encouraged to get Mars real chocolate products for their upcoming playoff and Super Bowl parties. They can then register select UPC codes at www.BeOnTheField.com between December 22, 2009 and February 7, 2010, for their chance to win.
“Mars chocolate brands have always been a staple among fans and the great camaraderie that exists at football parties and celebrations,” said Michele Kessler, vice president of marketing, Mars Chocolate North America. “Our ‘Be on the Field 2010 Instant Win Game’ allows us to take that celebration to the next level by giving fans the chance to celebrate on the field with the next Super Bowl champs – a prize envied by many fans and NFL players!”
Missing out on the on-the-field celebration following the Super Bowl is a hard thing to forget. Just ask NFL great, Jim Kelly, who led his team to four consecutive Super Bowls in the 1990s.
“Making the Super Bowl was a life-long dream,” said Kelly. “Of course, it would have been better if I got to hoist the trophy and celebrate with my teammates following the game. I may have missed my chance. That’s why every fan should participate in this once-in-a-lifetime promotion.”
In addition to the grand prize trip to Super Bowl XLV in North Texas, participants in the “Be on the Field 2010 Instant Win Game” have a chance to win thousands of other great prizes including VISA Gift Cards and packages of Mars real chocolate products. No purchase necessary. Visit www.BeOnTheField.com for additional details including official rules.
All player participation is facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.
For more information, visit www.mars.com.
Source: Mars Chocolate North America
NFL PLAYERS Helmets Off: Hometown Heroes to air throughout January on FSN
Award-winning show goes behind the scenes with stars of the NFL
NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, announces the release of “NFL PLAYERS Helmets Off: Hometown Heroes” to air on Fox Sports Network throughout the month of January.
ISRAEL IDONIJE (Chicago), DHANI JONES (Cincinnati) and KYLE VANDEN BOSH (Tennessee) star in the 30-minute television special. Get behind the scenes as Idonije spreads holiday cheer in Chicago, Jones boosts his eco-friendly knowledge and Vanden Bosh puts on a high-energy charity event in a very unlikely location: the wrestling ring.
Viewers should check local listings for the broadcast schedule in their area. Sponsored by EA SPORTS and Reebok, the half-hour programs give fans an inside look at the daily lives of NFL players and air on FSN from September through February.
NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company’s official Web site is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.
Source: NFL PLAYERS
Coors Light counts down to Super Bowl XLIV by giving fans the chance to score every day for 44 days
The Brand Known for Cold Refreshment Heats Up the 44 Days Before the Big Game
The spectator’s journey to Super Bowl XLIV could rival the excitement of a team bound for South Florida in February. From December 26 through Super Bowl Sunday, Coors Light, the official beer sponsor of the Super Bowl, is presenting fans with a refreshing experience — 44 straight days of prizes on the road to Super Bowl XLIV.
The Coors Light “Countdown to XLIV” promotion allows legal-drinking-age consumers across the country the opportunity to win a variety of unique prizes such as trips to Super Bowl XLIV, Super Bowl XLV, the 2010 and 2011 Pro Bowls, as well as LED flat screens, player autographed memorabilia, NFL Shop gift cards and Coors Light Super Bowl XLIV gear.
“The countdown is on and Coors Light is excited to be rewarding fans as they prepare for Super Bowl XLIV,” said Kedric George, manager of retail marketing for Coors Light. “The brand is dedicated to giving consumers true NFL experiences and now, as the official beer of the NFL and the Super Bowl, we’re thrilled to give football fans the opportunity to be part of the biggest game of the year.”
Coors Light and Coors Banquet packaging directs consumers to CoorsLight.com to enter, or they can text the code to 4COORS to win. Consumers also can go to CoorsLight.com to obtain a free code for entry to the promotion (see official rules on www.CoorsLight.com).
Source: MillerCoors
SIRIUS XM Radio to broadcast 25 Bowl Games this College Football Postseason
Coverage will include all five Bowl Championship Series games
SIRIUS XM Radio announced that it will broadcast an extensive lineup of college bowl games throughout the 2009-10 college football postseason.
SIRIUS XM’s coverage features live play-by-play of 25 games including the Rose Bowl, Allstate Sugar Bowl, Tostitos Fiesta Bowl, FedEx Orange Bowl and the Citi BCS National Championship game.
The schedule will begin with the New Mexico Bowl on Saturday, December 19 (4:30pm ET, SIRIUS channel 120 and XM channel 140) and continues through Thursday, January 7, when #1 ranked Alabama faces off against #2 Texas in the Citi BCS National Championship Game (8:00pm ET on SIRIUS channel 120 and XM channel 140). A complete schedule of games and channels appears below.
Leading up to the national title game, SIRIUS XM’s college sports talk show, Rivals Radio, will broadcast live from Southern California beginning Monday January 4th every weekday (SIRIUS channel 122 and XM channel 143). Hosts Bill King and Chris Childers will interview coaches and players competing in Bowl Championship Series games and discuss the latest news and biggest stories happening on the college football landscape.
Fans can also tune in to Mad Dog Radio (SIRIUS channel 123 and XM channel 144) for live two-way sports talk and the latest news throughout the college football postseason. Hosts Chris “Mad Dog” Russo, Gary Williams, Andy Gresh, Bruce Murray, Bill Pidto, Dino Costa and others will discuss bowl matchups and results and look ahead to next year’s contenders for the national title.
SIRIUS XM’s College Bowl game schedule: (All times ET)
New Mexico Bowl, Albuquerque, NM – Wyoming vs. Fresno St.
December 19, 4:30pm, SIRIUS channel 120 / XM channel 140
St. Petersburg Bowl, St. Petersburg, FL – Central Florida vs. Rutgers
December 19, 8:00pm, SIRIUS channel 120 / XM channel 140
R&L Carriers New Orleans Bowl, New Orleans, LA – Middle Tennessee St. vs. So. Mississippi
December 20, 8:30pm, SIRIUS channel 120 / XM channel 140
San Diego County Credit Union Poinsettia Bowl, San Diego, CA – Utah vs. California
December 23, 8:00pm, SIRIUS channel 120 / XM channel 140
Sheraton Hawaii Bowl, Honolulu, HI – Nevada vs. Southern Methodist
December 24, 8:00pm, SIRIUS channel 120 / XM channel 140
Little Caesars Bowl, Detroit, MI – Marshall vs. Ohio
December 26, 1:00pm, SIRIUS channel 122 / XM channel 143
Meineke Car Care Bowl, Charlotte, NC – Pittsburgh vs. North Carolina
December 26, 4:30pm, SIRIUS channel 122 / XM channel 143
Emerald Bowl, San Francisco, CA – Boston College vs. USC
December 26, 8:00pm, SIRIUS channel 120 / XM channel 140
Gaylord Hotels Music City Bowl, Nashville, TN – Kentucky vs. Clemson
December 27, 8:30pm, SIRIUS channel 122 / XM channel 143
Roady’s Humanitarian Bowl, Boise, ID – Bowling Green vs. Idaho
December 30, 4:30pm, SIRIUS channel 122 / XM channel 143
Pacific Life Holiday Bowl, San Diego, CA – Nebraska vs. Arizona
December 30, 8:00pm, SIRIUS channel 120 / XM channel 140
Bell Helicopter Armed Forces Bowl, Fort Worth, TX – Air Force vs. Houston
December 31, 12:00pm, SIRIUS channel 120 / XM channel 140
Texas Bowl, Houston, TX – Navy vs. Missouri
December 31, 3:30pm, SIRIUS channel 122 / XM channel 143
Chick-fil-A Bowl, Atlanta, GA – Virginia Tech vs. Tennessee
December 31, 7:30pm, SIRIUS channel 120 / XM channel 140
Outback Bowl, Tampa, FL – Northwestern vs. Auburn
January 1, 11:00am, SIRIUS channel 120 / XM channel 140
Rose Bowl, Pasadena, CA – Ohio State vs. Oregon
January 1, 4:30pm, SIRIUS channel 120 / XM channel 140
Allstate Sugar Bowl, New Orleans, LA – Cincinnati vs. Florida
January 1, 8:30pm, SIRIUS channel 120 / XM channel 140
International Bowl, Toronto, Canada – South Florida vs. Northern Illinois
January 2, 12:00pm, SIRIUS channel 122 / XM channel 143
PapaJohns.com Bowl, Birmingham, AL – Connecticut vs. South Carolina
January 2, 2:00pm, SIRIUS channel 120 / XM channel 140
AutoZone Liberty Bowl, Memphis, TN – Arkansas vs. E. Carolina
January 2, 5:30pm, SIRIUS channel 120 / XM channel 140
Valero Alamo Bowl, San Antonio, TX – Michigan State vs. Texas Tech
January 2, 9:00pm, SIRIUS channel 120 / XM channel 140
Tostitos Fiesta Bowl, Glendale, AZ – Boise State vs. TCU
January 4, 8:00pm, SIRIUS channel 120 / XM channel 140
FedEx Orange Bowl, Miami, FL – Georgia Tech vs. Iowa
January 5, 8:00pm, SIRIUS channel 120 / XM channel 140
GMAC Bowl, Mobile, AL – Central Michigan vs. Troy
January 6, 7:00pm, SIRIUS channel 122 / XM channel 143
Citi BCS National Championship Game, Pasadena, CA – Texas vs. Alabama
January 7, 8:00pm, SIRIUS channel 120 / XM channel 140
XM acquired the rights to broadcast the FedEx Orange Bowl, the Allstate Sugar Bowl and the Tostitos Fiesta Bowl in a multi-year agreement with FOX Sports.
For game schedules and channel listings, visit www.sirius.com or www.xmradio.com.