Legendary NFL Great Jim Brown Sits Down With Sirius XM Host Joe Madison for Extraordinary Interview Series
Madison Tackles Brown: The Athlete, Activist and Actor A revealing and powerful look at the life and times of the iconic figure
SIRIUS XM Radio announced that it will broadcast an exclusive series of hard hitting, no-holds barred interviews with Hall of Fame running back, activist and actor Jim Brown conducted by award-winning SIRIUS XM Radio host Joe Madison. The Madison-Brown interview specials will air across multiple SIRIUS XM channels in three hour-long installments, featuring in-depth discussions on sports; race, politics and activism; and Hollywood and celebrity.
Madison’s insightful interviews provide an intimate portrait of the man whose legendary career, influence and impact on American culture is multi-faceted. With unflinching candor, Brown reflects on his extraordinary life experiences, the lessons he’s learned, and how he applies them to his life today.
“Jim Brown is one of the most fascinating figures of our times, and his amazing accomplishments on and off the field broke new ground at every turn and have left an indelible mark on our culture,” said Scott Greenstein, President and Chief Content Officer, SIRIUS XM Radio. “Many people think they know the ‘Jim Brown story’ but until now, the whole story has not been told. With this satellite radio broadcast event, Joe Madison connects SIRIUS XM’s millions of listeners across the country with the complete Jim Brown.”
The first interview, “The Athlete,” will air October 2 at 8:00 am ET on The Power, XM channel 169, and at 11:00 am ET on SIRIUS XM Stars, SIRIUS channel 102 and XM channel 155. It will replay October 3 at 6:00 pm ET on The Power. “The Athlete” focuses on Brown’s storied years in the NFL as a Hall of Fame running back with the Cleveland Browns. At the height of his career Brown was the highest paid player in the NFL, earning $85,000 a year. He was also the first NFL player to have an agent. Brown reflects on his experience in professional sports and offers advice for the next generation of young star athletes on how to deal with newfound fame, wealth and success. He also offers insight on players’ relationships with their coaches.
The second installment, “The Activist,” focuses on race, politics and activism, and will air October 9 at 8:00 am ET on The Power, XM channel 169, and at 11:00 am ET on SIRIUS XM Stars, SIRIUS channel 102 and XM channel 155. It will replay October 10 at 6:00 pm ET on The Power. The drive that fueled Brown on the football field carried over to his role as community activist. For many years Brown has worked with black communities across the country, helping to eradicate violence and emphasizing the importance and power of education. As part of this mission, Brown also visits prisons to speak to inmates, and works with gang leaders in cities large and small. Through Amer-I-Can, Brown’s non-profit organization created to offer social support and services to underserved populations and cities, he acts as a mentor and helps millions of young men and women across the country achieve success and self-confidence.
The third and final hour of Madison and Brown’s in-depth conversation, “The Actor,” will air October 16 at 8:00 am ET on The Power, XM channel 169, and at 11:00 am ET on SIRIUS XM Stars, SIRIUS channel 102 and XM channel 155. It will replay October 17 at 6:00 pm ET on The Power. “The Actor” explores Brown’s transition from star athlete to Hollywood box office champ. Brown reveals what it was like to be black in 1960s and 1970s Hollywood; the role race played in the parts he was offered and the parts he sought; why “The Dirty Dozen” is his favorite of his movies; his on-and off-screen relationship with Raquel Welch; his friendship and partnership with comedian Richard Pryor, and how that disintegrated because of Pryor’s drug addiction; his days managing Earth, Wind & Fire; and more.
Joe Madison, also known as “The Black Eagle,” is recognized as a human and civil rights activist, abolitionist against slavery in Africa, television commentator, columnist, lecturer, labor and corporate spokesman, musician, and athlete. He is the former executive director of the Detroit NAACP and was later appointed director of the national NAACP political action department. Joe Madison’s daily, call-in show airs from 6:00 – 10:00 am ET on The Power, XM channel 169. Madison has been named one of Talker Magazine’s “100 Most Important Radio Talk Show Hosts” nine times.
For more information visit www.sirius.com and www.xmradio.com.
Top NFL Teams Train With Power Plate Equipment for 2009-10 Season
Defending AFC West Champion San Diego Chargers Extol Praise for Power Plate(R) Acceleration Training(TM)
Fresh off of a 23-13 win over the Miami Dolphins and their unconventional wildcat offense, the San Diego Chargers attribute their season-opening success in part to Power Plate® Acceleration Training(TM).
“We use Power Plate® machines in our daily routine: in our pre-workout for muscle activation, to stretch the players so they’re loose and ready to play, and for regeneration since it alleviates soreness and allows them to recover faster after intense workouts,” says Jeff Hurd, strength and conditioning coach for the San Diego Chargers. “We even have it on the sidelines during games. Power Plate® equipment has really made a difference for the team, they feel more prepared and ready to play.”
Power Plate® technology provides one of the most efficient and dynamic total-body workouts in less than 30 minutes utilizing scientifically-proven Advanced Vibration Technology(TM) that triggers involuntary muscle reactions 25-50 times per second while you exercise. The result is a high-intensity exercise that increases strength, improves muscle tone and balance.
Power Plate® equipment’s scientifically proven ability to reduce muscle pain and soreness and expedite the recovery of damaged muscles and tendons is important to NFL athletes and necessary during the 16-game season and into the post season.
“We use Power Plate® machines as one of our methods of exercise because of its unique Acceleration Training(TM) benefits like increased muscle strength, power, core conditioning and balance that are essential to a player’s success in the NFL,” said Hurd.
Other NFL teams benefiting from Power Plate® workouts include the New England Patriots, Baltimore Ravens, Green Bay Packers, Indianapolis Colts, New York Giants and defending Super Bowl Champion Pittsburgh Steelers.
Used by elite athletes, celebrities, and people from all walks of life, Power Plate® equipment benefits include: increased fitness, strength, muscle tone, flexibility, bone density and range of motion as well as improved blood circulation and lymphatic system activation. The complete Power Plate® line of fitness equipment is designed for health clubs, wellness centers, spas, hospitals, physical therapy and rehabilitation clinics, professional and collegiate athletic training facilities, private fitness trainers and home use. Power Plate North America is headquartered in Irvine, Calif. www.powerplate.com.
Source: Power Plate
NFL Network launches 2009 National Keep Gym in School campaign at New York City Middle School
Effort Will Give More U.S. Students Access to Quality Physical Education
NFL Network expanding ‘Keep Gym in School’ program in year two as latest studies show youth facing alarming rates of obesity and related diseases Public can nominate middle schools for $1,000 Keep Gym in School grants at www.keepgyminschool.com
Responding to warnings that record rates of childhood obesity and related diseases could mean the next generation will be the first in 200 years to have shorter life-spans than their parents, NFL Network today kicked off the second year of Keep Gym in School at PS/IS 126 Manhattan Academy of Technology on Manhattan’s Lower East Side. As part of the league’s NFL PLAY 60 youth health and fitness campaign, Keep Gym in School is NFL Network’s comprehensive national program to boost fitness and Physical Education in America’s middle schools.
“It’s more important than ever to give every student the opportunity to participate in quality physical education,” said Dena Kaplan, Senior Vice President of Marketing for NFL Network. “NFL Network is dedicated to the long-term success of physical education. That’s why we are expanding the reach of our successful Keep Gym in School program to help more kids have access to physical activity in school.”
In the 2009-2010 school-year, NFL Network is expanding its reach and will work directly with more than 150 schools across the country — more than double the number of schools it served in the inaugural year of the program — through school adoptions, grants, and in-school fitness programs. In partnership with the New York Giants, Baltimore Ravens, New England Patriots and Chicago Bears, Keep Gym in School will refurbish Physical Education programs and host NFL minicamps at four select middle schools. In addition, NFL Network is inviting the public to nominate their local middle schools for one of ten $1,000 Keep Gym in School grants at www.keepgyminschool.com; and is engaging middle school students from across the country in the NFL Network In-School Fitness Program.
NFL Network is expanding its Keep Gym in School efforts in response to the latest childhood obesity statistics. Nationwide, childhood obesity has more than tripled since 1980. According to a new study released in 2009 by the Robert Wood Johnson Foundation (RWJF) and the Trust for America’s Health (TAH), the percentage of obese and overweight children is at or above 30% in 30 U.S. states.
At the same time, schools have cut back on Physical Education requirements leaving children less active during the school day than they were in previous years. A joint study by the American Heart Association (AHA) and the National Association for Sport and Physical Education (NASPE) found that the percentage of students who attend daily PE dropped from 42% in 1991 to 28% in 2003. The same experts found that fewer than 8% of U.S. middle schools provide daily physical education for the entire school year.
In Keep Gym in School’s inaugural year, NFL Network’s Jamie Dukes, Scott Hanson, Solomon Wilcots and Hall of Famer Rod Woodson joined the NFC Champion Arizona Cardinals, Kansas City Chiefs, New Orleans Saints, and Washington Redskins with support of standout players from each organization including “Man of the Year” Kurt Warner and Antwaan Randle El. The program provided 3,000 students with refurbished fields, facilities and faculty for PE; 300 PE teachers with training and state-of-the-art lesson plans to educate 60,000 students; and reached millions of fans with public service announcements encouraging people to get involved in the cause.
During the 2009-2010 school-year, Keep Gym in School will help even more schools expand and improve PE with the following:
– National School Adoption Grants. Middle schools throughout the country can compete for ten $1,000 grants that will be awarded in the ring of 2010 to fund physical education program improvements. The public can nominate their local middle school at http://www.keepgyminschool.com/
– School Adoptions & Minicamps. Once again, four deserving middle schools across the country will receive $50,000 grants to help refurbish facilities, fund physical education instructors and add or update equipment. NFL Network hosts a pep rally and minicamp at each adopted school with on-air talent and players to motivate students.
– NFL Network In-School Fitness Program. Students from every middle school in the adopted schools’ districts will compete in an In-School Fitness Program to assess student fitness, encourage students to stay active and allow teachers to monitor student progress throughout the year.
– Continuing Support Grants. Middle schools from the four districts that participated in last year’s adoption program will again participate in the In-School Fitness Program, with the most-improved school in each district winning a $2,500 grant to continue providing quality PE.
– Public Service Campaign. Keep Gym in School Public Service Announcements (PSAs) featuring NFL players and raising awareness about the importance of Physical Education will be broadcast by NFL Network and its network distribution partners.
– Lesson Plans. Keep Gym in School developed in-school instructional material in partnership with National Association for Sport and Physical Education (NASPE) to get kids excited about PE. Football-inspired lesson plans and activity guides are available to PE instructors for free at http://www.keepgyminschool.com/educators.html.
– Keep Gym in School National Honors at NFL Draft Week 2010. NFL Network will host a national honors event in New York City during NFL Draft Week to recognize teachers and top-performing students from adopted school districts.
Source: www.KeepGymInSchool.com
Longaberger Teams with NFL on New Line of Officially Licensed Baskets
Football fans can order favorite teams for NFL season
The Longaberger Company, America’s premier maker of handcrafted baskets, has teamed with the National Football League on a collection of basket sets featuring all 32 NFL teams.
The officially licensed NFL line can be purchased at www.longaberger.com and from Longaberger Home Consultants nationwide. From the home to tailgating parties, the basket sets are a functional, fun and decorative way for people to support their teams.
Team colors are displayed on the baskets with official logos engraved on accompanying hardwood maple lids. The NFL baskets augment Longaberger’s new collegiate and Team Spirit lines. Each collection from the NFL, collegiate and Team Spirit lines includes nine basket styles and accessories. In its collegiate line, Longaberger offers The Ohio State University, Michigan State University, Indiana University, University of Iowa and Virginia Tech, with other universities becoming available soon. NFL teams include:
AFC
Baltimore Ravens
Cincinnati Bengals
Cleveland Browns
Pittsburgh Steelers
Houston Texans
Indianapolis Colts
Jacksonville Jaguars
Tennessee Titans
Buffalo Bills
Miami Dolphins
New England Patriots
New York Jets
Denver Broncos
Kansas City Chiefs
Oakland Raiders
San Diego Chargers
NFC
Chicago Bears
Detroit Lions
Green Bay Packers
Minnesota Vikings
Atlanta Falcons
Carolina Panthers
New Orleans Saints
Tampa Bay Buccaneers
Dallas Cowboys
New York Giants
Philadelphia Eagles
Washington Redskins
Arizona Cardinals
San Francisco 49ers
Seattle Seahawks
St. Louis Rams
Source: The Longaberger Company