Miller Lite Unveils Its 2009 Silver & Blue Debut; Fans Invited to Aug. 27 Open Practice at New Cowboys Stadium
Special Event Part of Miller Lite/Dallas Cowboys Sponsorship
Miller Lite announced the date for the first Silver & Blue Debut at Cowboys Stadium. The August 27 event will include an open-to-the-public Cowboys practice and give fans the opportunity to see the stadium, get alumni player autographs, watch the Dallas Cowboys Rhythm & Blue Dance Team Presented by Miller Lite and attend a concert in Miller Lite Plaza. The entire event is non-ticketed and open to fans of all ages, part of a season-long experiences and sweepstakes program from Miller Lite and the Dallas Cowboys.
The Miller Lite/Dallas Cowboys Sweepstakes will give legal-drinking-age Cowboys fans the opportunity to enter for the chance to win game tickets, unique memorabilia, and experiences such as:
- A VIP Opening Day package for the home opener, which includes sideline passes.
- A flag football game at Cowboys Stadium for the winner and 19 of his or her closest friends, hosted by a former Cowboys player.
- Player-for-a-day and broadcaster-for-a-day prizes, which include sideline passes and an assortment of memorabilia.
- A Cowboys golf package, in which the winner and two friends gets to play a round of golf with a former Cowboys player.
- An ultimate home viewing party for an away Cowboys game.
Details of the program can be found on specially-marked packages of Miller Lite and at BidMillerLite.com/Cowboys. For details about the August 27 Silver & Blue Debut event, including the exact time, keep an eye on DallasCowboys.com.
“Our consumers know that life is all about enjoying the great moments, big and small,” said Jeff Colbert, Southwest Region vice president for MillerCoors. “For beer drinkers, that moment comes when you enjoy the great taste of Miller Lite. And for Cowboys fans, those great moments are about the team’s performance on the field and his or her encounters with the team off the field. This season, Miller Lite will give Cowboys fans the chance to win some truly great moments.”
As part of the sponsorship deal with the Dallas Cowboys, Miller Lite is introducing new promotional packaging, partnering in responsibility programming at the stadium, and opening numerous activation points at the stadium, including Miller Lite Plaza, Miller Lite Landing, Club Lite and the Miller Lite Club. Miller Lite recently extended its sponsorship deal with the Cowboys to 2020 in the largest sponsorship deal ever for an individual U.S. team outside of naming rights.
“Having a sponsorship partner such as Miller Lite is special to the Cowboys,” said Jerry Jones Jr., Chief Marketing Officer for the Cowboys. “They understand what it means to activate around a sponsorship and engage fans in a meaningful way. Our organization truly appreciates working with sponsors who are willing to go the extra mile in engaging their consumers.”
Additional details on the Silver & Blue Debut times and events will be released in the near future.
Source: Miller Lite
CBSSports.com Launches RapidReports; Innovative Network of Correspondents To Cover NFL
Correspondents embedded with all 32 NFL teams will file multiple RapidReports per day from team facilities and stadiums, providing the latest breaking news and updates CBSSports.com is first media entity to cover a professional sports league with a dedicated reporter assigned to every team
CBSSports.com announced the creation of an innovative new way to cover the NFL. RapidReports will be a network of 32 correspondents, one with each NFL team. These reporters will file multiple bite-sized updates per day from each team’s practice facility or stadium that will appear at the top of the CBSSports.com (www.cbssports.com) homepage.
CBS will be the first media outlet to cover the NFL, or any sport, in this manner, with one embedded reporter attached to every team working solely for one entity. Additionally, the style of coverage, with a constant stream of short, original news updates has never been used in the world of sports and CBSSports.com users and highly engaged NFL fans around the world will undoubtedly embrace this new mode of news delivery.
“With RapidReports, CBSSports.com will provide the rabid NFL fan base with the one thing they crave most – the absolute latest breaking news and updates from around the league – and deliver it in a way that will distinguish our service from the competition,” said Jason Kint, Senior Vice President and General Manager of CBSSports.com. “We’re thrilled that CBSSports.com was able to find reporters for this initiative with a deep resume of sports experience and combine them with burgeoning new talent for a perspective and approach that fans won’t find anywhere else.”
The process to locate and retain 32 local correspondents began by teaming up with Bleacher Report (bleacherreport.com) – the world’s largest sports network that is powered entirely by fan-generated content. Word spread through the community on Bleacher Report as well as via advertising on CBSSports.com generating tremendous interest in the RapidReports initiative.
The result of this search is a mix of veteran sports journalists combined with some of the best new writers on the Internet coming from the Bleacher Report community. The network of RapidReports correspondents include Bob Gretz who has over 30 years experience covering the Kansas City Chiefs as well as Jason Butt, a 2009 graduate of the University of Georgia who will be covering the Atlanta Falcons. This unique blend of experienced sports reporters and fresh new talent will provide a distinctive look at the NFL and generate the most up-to-the minute football news and information of any media outlet.
2009 Network of RapidReports Correspondents on CBSSports.com
AFC South AFC North
Tennessee: Aldrin Brown Pittsburgh: Brian Carson
Indianapolis: John Oehser Baltimore: Jon Gallo
Houston: Jim McCurdy Cincinnati: Josh Katzowitz
Jacksonville: Jim Nasella Cleveland: Martin Gitlin
AFC East AFC West
Miami: Jeff Shain San Diego: Tom Krasovic
New England: William Bendetson Denver: Aaron Lopez
N.Y. Jets: Lisa Zimmerman Oakland: Eric Gilmore
Buffalo: Mark Ludwiczak Kansas City: Bob Gretz
NFC South NFC North
Carolina: Steve Reed Minnesota: Darren Wolfson
Atlanta: Jason Butt Chicago: Gene Chamberlain
Tampa Bay: Carter Gaddis Green Bay: Gerrard Diaz
New Orleans: Larry Holder Detroit: Jimmy Trombley
NFC East NFC West
N.Y. Giants: Alex Raskin Arizona: Craig Morgan
Philadelphia: Kevin Noonan San Francisco: Michael Erler
Dallas: Bryan Broaddus Seattle: Matt Rybaltowski
Washington: Ed Sheahin St. Louis: Cameron Hollway
5 Questions with the CBSSports.com RapidReports Correspondents
Top three vote getters
This recent free-agent signing will have the biggest impact for his new team this season:
– Terrell Owens (6)
– T.J. Houshmandzadeh (6)
– Albert Haynesworth (3)
– Bart Scott (3)
– Matt Cassel (3)
Which NFL team will Michael Vick play for next?
– Oakland Raiders (12)
– Washington Redskins (7)
– Jacksonville Jaguars (6)
Believe it or not, this current player will end up in the Hall of Fame:
– Donovan McNabb (4)
– Dominique Rodgers-Cromartie (2)
– LaDanian Tomlinson (2)
– Kurt Warner (2)
– Adam Vinatieri (2)
Which team that no one is talking about could win the Super Bowl this year?
– New Orleans Saints (9)
– San Diego Chargers (6)
– Houston Texans (3)
The 2009-10 NFL MVP will be:
– Adrian Peterson (13)
– Tom Brady (11)
– Drew Brees (6)
*At the date of issue, RapidReports was a working title for CBSSports.com
Source: CBSSports.com
Brett Favre Joins New Team
Pokes Fun at Indecision in New TV Commercial for Sears Blue Electronics Crew
The anticipation surrounding Brett Favre’s decision to sign with a football team has reached a fever pitch. So, it was with the secrecy and security of a presidential summit that Favre flew into Chicago on July 20, walked onto the set and taped a television commercial for his new “team” – the Sears Blue Electronics Crew.
The TV spot, scheduled to air in early September, launches the Sears Blue Electronics Crew campaign, which includes print, events marketing, social media and public relations. The TV commercial features Favre agonizing over selecting a new LED television. The scene unfolds through a discussion between Favre and a member of the Sears Blue Electronics Crew (actor Brad Morris from “The Second City” comedy club in Chicago). The two banter as Favre is undecided on his decision about a Samsung LED TV. In one scene, Morris describes Sears “real time price checks – no regrets”(SM) – as a way to help guys who have a tough time making decisions. “You know the type, right?” Morris says. “Yeah, I hate those guys,” Favre quips.
“This commercial uses humor to communicate messages about what differentiates Sears and the Sears Blue Electronics Crew from the competition,” said Karen Austin, president of home electronics for Sears. “From our real time price checks to selection of top brands to our expert sales consultants, financing options and installation, there are very compelling reasons to choose Sears for your next TV or electronics purchase. And Brett is a terrific sport in having fun with the topic of choosing a TV. Brett embodies the excitement and passion that our customers feel as they anticipate the start of football season and that comes through in the commercial.”
Shot on location at what was formerly The Great Indoors retail store in Schaumburg, IL, the commercial was taped with several potential punch lines and endings with the final punch line to be revealed when the spot airs in early September. B-roll from the commercial shoot will be available soon from Sears Public Relations.
Source: Sears, Roebuck and Co.