Hyundai Genesis Coupe to Debut in Race-Inspired Super Bowl Advertisement
Sports Car Will Dance to Music Performed by Grammy Award-winning Cellist Yo-Yo Ma
Precision Driving Performed by World Champion Racer Rhys Millen
Hyundai Motor America will air its first two television commercials for the new 2010 Genesis Coupe during Super Bowl XLIII on Sunday, February 1, 2009. The 30-second commercials will position the 300+ horsepower sports coupe as a performance machine designed to capture the hearts of automotive enthusiasts.
The two spots share the same theme, “The Epic Lap,” but each offers a distinct perspective of Hyundai’s newest offering to highlight both its fluid design and track-worthy performance. Precision driving performed by Rhys Millen, a Pike’s Peak world record holder, Formula-D champion and professional driver, is choreographed to music performed by Yo-Yo Ma in the version airing in the first half of the game. A second musical talent will be introduced in the subsequent 30-second spot, which will feature re-edited precision driving footage matched to a completely distinct soundtrack.
“Genesis Coupe is Hyundai’s most dynamic performance car ever and it is the second-consecutive all-new model introduction from Hyundai to debut during the Super Bowl,” said Joel Ewanick, vice president of Marketing, Hyundai Motor America. “So many elements come together in these advertisements that showcase the Genesis Coupe’s design and performance that we know it will cast a halo over the entire brand.”
Just as the Genesis sedan set a new benchmark for the $35,000-$40,000 premium sedan segment, Genesis Coupe will provide sport coupe enthusiasts a fresh new set of performance alternatives. The Genesis Coupe offers a 30-mpg 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 Track model with 306 horsepower and massive Brembo brakes.
“The Epic Lap” Captures Genesis Coupe’s Performance
For the Super Bowl, Hyundai elected to create two commercials that put the Genesis Coupe in the only element where drivers can safely and legally explore the upper limits of the car’s awesome abilities: a race track.
As racecar driver Millen navigates the 2.54-mile, 12-turn world class road course at Road Atlanta in Northeast Georgia, you hear a beautiful solo of Bach’s “Cello Suite #3 in C, Gigue” performed by Grammy Award-winning cellist Yo-Yo Ma. The artist will also be editing the film footage with editor Hank Corwin to make sure his interpretation of the “The Epic Lap” is brought to life.
“We have captured the spirit of Genesis Coupe in ‘The Epic Lap,’” said Ewanick. “Yo-Yo Ma’s interpretation is gracefully paired with Hank Corwin’s artistic editing and we have done a fantastic job of showing off the sculpted, modern design of the Genesis Coupe.”
Rhys Millen flogged a Genesis Coupe for three days during the filming process and the car never missed a beat. The only item that needed to be replaced on the Genesis Coupe was a set of tires.
“The Epic Lap” was created by Goodby, Silverstein & Partners. Both versions of the advertisement will air again during the Academy Awards(R) on February 22 on ABC and on other special events programming. Hyundai will also host an online contest asking consumers to edit their own version of “The Epic Lap.” Details will be announced after the Super Bowl.
HYUNDAI GENESIS COUPE HIGHLIGHTS
- Hyundai’s first rear-wheel drive sports car
- 306-horsepower from enhanced 3.8-liter V6 with premium fuel
- Standard 220-horsepower turbocharged, intercooled inline four cylinder with premium fuel
- Genesis Coupe arrives in the spring of 2009 as a 2010 model
Source: Hyundai Motor America
The Fantasy Football Open Championship Awards First-Ever Million Dollar Grand Prize in Fantasy Football History
Shane Schroeder, 31, of Ft. Collins, Colorado Receives $1 Million as the Winner of the Inaugural Fantasy Football Open Championship
The Fantasy Football Open Championship (FFOC) crowned the first-ever fantasy football millionaire at an event at the Bellagio Hotel in Las Vegas yesterday, when Shane Schroeder of Ft. Collins, Colo. became the winner of the inaugural tournament. The FFOC, a fantasy football tournament open to the public, provided the richest payout in fantasy football history in an effort to find the best player in the world. Football legend and FFOC commissioner Jerry Rice presented Shane with the FFOC Championship Jacket, a championship trophy and the $1 million grand prize as fantasy football’s first-ever millionaire.
“Who knew fantasy football could change my life?” said Shane Schroeder, a youth corrections officer from Ft. Collins, Colo., who led his team XFACTOR to victory. “I’ve been playing fantasy football for years, but never dreamed that I would become a millionaire from playing the game. With my winnings, I plan to pay some bills, start a new business and give some to my folks, who have always been so supportive of me.”
From the thousands who entered the tournament, the top 15 finalists received an all-expenses-paid trip to Las Vegas to view the Week 16 action, cheer on their fantasy team and compete for a chance at the $1 million grand prize. Nobody went home a loser, as the second-place finisher received $100,000, the third place finisher received $50,000 and all of the top 15 finalists went home with at least $3,500.
“Shane Schroeder took on all competitors and has earned the right to be called the best fantasy football player in the world,” said Stan Misthios, game architect of the Fantasy Football Open Championship. “Almost as important as the prize money is that our players truly enjoyed the experience. We look forward to doing it again next year and giving away another million dollars.”
Sign-ups for the 2009 fantasy football season begin on Jan. 12 and will feature lower prices, better opportunities and all new packages. Visit www.FFOC.com for more information. For a low entry fee, prospective millionaires can test their skills against the world’s best fantasy football players.
Utilizing a proprietary live cutline, the FFOC incorporates Weeks 1-16 of the football season and 10-team standard snake-draft leagues, with each team drafting 20 players and featuring an active rosters of ten players — 1 QB, 2 RB, 3 WR, 1 TE, 1 offensive option, 1 K and 1 DEF. The winner was determined by the sum of three combined scores: average points from Week 1 through Week 10; average points from Week 11 through Week 15; and points from Week 16.
XFACTOR Team Roster
QB: Philip Rivers, Aaron Rodgers
RB: Michael Turner, DeAngelo Williams, Joseph Addai, Larry Johnson, Jerious Norwood, Sammy Morris
WR: Andre Johnson, Laveranues Coles, Ted Ginn, Anquan Boldin, Ike Hilliard, Kevin Curtis
TE: Tony Gonzalez, Vernon Davis
K: Kris Brown, Mason Crosby
DEF: Tennessee Titans, Green Bay Packers
Fantasy Football Open Championship
FFOC.com (Poised To Stomp, LLC) is a fantasy sports multimedia company formed with the sole purpose of building the largest fantasy sports open championship and awarding the most prize money for any fantasy sports game on the internet. Poised to Stomp will set the standard for innovation in the field of fantasy online championships and live events. The employees of Poised To Stomp have been actively involved in fantasy sports for the last 14 years, and have been programming and producing media for over 25+ years. Visit www.FFOC.com for more information.
Source: Fantasy Football Open Championship
eSoles Custom Footbeds Help Arizona Cardinals Karlos Dansby Gain Alternate Nomination to 2009 NFL Pro Bowl
Dansby Credits ePro Insoles with 20% Increase in Playing Field Performance, Pain Reduction
eSoles(R) Custom Footbeds, the world’s leading authority in the science and development of semi-custom and custom footbeds, announced today that eSoles Pro, Karlos Dansby, linebacker for the Arizona Cardinals(R) (#58), has been named an alternate to the 2009 NFL(R) Pro Bowl, which will be held on February 8, 2009, at Aloha Stadium in Honolulu, Hawaii.
Dansby, who is in his fifth season with the Cardinals, has been wearing eSoles’ ePro fully customized footbeds since April 2008, when his chiropractor recommended that he try out the footbeds to help remedy the foot problems he had been experiencing for several years. After getting his feet scanned at eSoles’ Scottsdale headquarters, Dansby was fitted with a pair of custom orthotics for his football cleats to help align and support his feet and joints. The difference that the footbeds made was dramatic: Dansby now owns approximately twelve pairs of eSoles’ footbeds, utilizing them in every pair of shoes he wears both on and off the field.
“eSoles ePro custom footbeds have helped raise my performance on the field by giving me that level of support and comfort that I could not find in any other custom orthotic on the market,” remarked Dansby. “This year, my performance on the playing field has increased at least 20% due to eSoles.”
“Karlos Dansby’s positive experience with eSoles reinforces the fact that our footbeds are a true scientific breakthrough in sports technology,” said Glen Hinshaw, co-founder and CEO of eSoles. “The support and alignment that eSoles’ footbeds provide can make a world of difference in the performance of an athlete like Karlos, whose feet and joints are under constant stress due to the high-impact nature of his sport.”
eSoles Custom Footbeds:
eSoles, LLC, based in Scottsdale, Arizona, has the only direct, non-weight bearing 3D TruCapture imaging technology for custom and semi-custom insole production. eSoles makes custom insoles for cycling, running, walking, skiing, hiking, golf and dress shoes, and can currently be found in the footwear of world-class athletes and Olympians across various sports. eSoles custom footbeds are currently available through authorized dealers throughout the country and at eSoles’ corporate offices in Scottsdale, Arizona. For more information on eSoles and a list of dealers, go to www.esoles.com.
eSoles(R), eFit(TM), ePro(R), and the 3D TruCapture(R) Kiosk Scanning System are all trademarks or registered trademarks of eSoles, LLC. All other trademarks or registered trademarks are property of their respective businesses and/or organizations.
Cowboys-Steiner Collectibles Commemorate the Final Regular Season Game at Texas Stadium
Fans in “Big D” and football collectors alike will have an opportunity to own a piece of the last regular season game played at Texas Stadium this Sunday between the Cowboys and the Baltimore Ravens. Cowboys-Steiner Collectibles, a division of Steiner Sports Memorabilia, will be producing commemorative game ticket and turf collages it was announced today by Steiner Sports executive vice president, Sean Mahoney.
Two unique versions of the framed ticket collage will be produced to pay tribute to the game. One collage will feature a Final Game commemorative ticket, a 4″x6″ photo from the final game, and a descriptive nameplate. The commemorative ticket displays the date Texas Stadium opened, 10-24-71, in the section, row, and seat part of the ticket.
The second version of the collage will feature this commemorative Cowboys ticket, two 5″x7″ photos from the final game, the descriptive nameplate, and turf from the field at Texas Stadium. Each item comes with a Cowboys-Steiner letter of authenticity.
In addition, fans attending the final regular season game will have an opportunity to be able to send Steiner Sports (www.steinersports.com) their ticket stub to be framed up in either style.
These framed pieces will be ready to ship out to customers by late January 2009.
“Texas Stadium has been home to some of the greatest players and moments in NFL history,” said Mahoney. “We’re very excited to be helping capture this memorable occasion for both the fans attending the final regular season game and those that would like to own a piece of history.”
In addition to the commemorative collages which have been designed, Cowboys-Steiner features game-used product including jerseys, helmets, locker room chairs and an assortment of hand-signed collectibles.
Steiner Sports Marketing, Inc. is a part of Omnicom Group Inc. www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Steiner Sports Marketing is a full service sports and entertainment marketing and event company that leverages the power of sports and entertainment to build successful marketing programs for a diverse group of clients. Steiner currently maintains relationships with over 5,000 athletes and celebrities.
Source: Steiner Sports