Bank of America Huddles NFL Fans and Challenges Them To Now Prove It
Contest tests the limits of fans’ loyalty as a celebration of 2008-2009 NFL season kick-off
As the Official Bank of the National Football League, Bank of America is celebrating the 2008 season kick-off by issuing the Now Prove It(TM) challenge to fans in some of the most passionate football cities in the country.
The Now Prove It challenge, taking place in the hometowns of the Carolina Panthers(R), Dallas Cowboys(R), New England Patriots(R) and Washington Redskins(R), will test the limits of fans’ loyalty in each of these four markets as they attempt to outlast fellow competitors by maintaining contact to a giant 20-foot inflatable team jersey. The last fan standing will be honored as their team’s most dedicated supporter and win a pair of tickets to every 2008 regular season home game of their favorite team.
“Bank of America is proud to support the dedication of NFL fans by rewarding them for demonstrating their passion,” said Anne Saunders, Brand and Consumer Marketing executive, Bank of America. “By participating in the ‘Now Prove It’ challenge, fans have the opportunity to prove their team loyalty in a very strong way and prove it each and every time they use their NFL Banking product.”
The program supports Bank of America’s suite of exclusive My Expression(TM) NFL Banking products which include check cards, checks and credit cards for the Cowboys, Panthers, Patriots and Redskins. As the Official Bank of the NFL, Bank of America provides NFL-themed personal banking products nationwide, including credit cards with the logos of each of the 32 NFL teams, allowing NFL fans and Bank of America customers the opportunity to support their favorite team everyday.
“The National Football League and Bank of America are committed to delivering a championship level of customer service,” said Mark Waller, the NFL’s senior vice president of marketing and sales. “We have the greatest fans and they are passionate about NFL football. We are happy to team up with Bank of America to introduce a unique and fun contest that will give our fans another way to express their pride for their favorite NFL team.”
In 2007, Bank of America became the first-ever Official Bank of the National Football League(R). Under this historic agreement, Bank of America has the exclusive rights in the banking services category to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl. In addition to the relationship as Official Bank of the National Football League, Bank of America is also the Official Bank of the New England Patriots, Carolina Panthers, Dallas Cowboys and Washington Redskins.
For information about the Now Prove It challenge, visit www.bankofamerica.com.
NFL Banking Products
My Expression(TM) NFL Banking is an exclusive set of personal banking products from Bank of America including NFL-and team-branded check cards, checks and credit cards that reward fans with every purchase. With NFL Banking from Bank of America, fans can show their passion for their favorite NFL team or for NFL football any time they use their check card, credit card or write a check. For more information on Bank of America NFL Banking products go to www.bankofamerica.com.
Source: Bank of America
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