NFL News

THE ULTIMATE FANTASY FOOTBALL DESTINATION EXPERIENCE

A WEEKEND OF ENDLESS POSSIBILITIES THAT ONLY LAS VEGAS CAN OFFER

Forget the days of doing your fantasy football draft in your friend’s basement. Instead, why not kick off the season with a three-day Las Vegas getaway? Gather your best friends and take advantage of a package that includes everything you need for the ultimate and affordable draft party, as well as access to the hottest venues and clubs in town. Welcome to the inaugural Fantasy Football SUPERDRAFT presented by Las Vegas.

Brand Interaction Group and Bookem Danno Productions have created the Fantasy Football SUPERDRAFT, a premiere destination event for fantasy football fans to come together for an entire weekend and draft their fantasy teams in true Las Vegas style. The SUPERDRAFT packages will feature over ten hotel partners each offering exclusive SUPERDRAFT promotional rates, VIP parties at some of Vegas’ premier nightclubs, live concerts, exclusive access to multiple venues throughout the city and most importantly, custom-designed draft rooms at the Hard Rock Hotel & Casino and at The Mirage Casino Hotel.

Guests will have two purchase options: The Platinum Wristband Package for $99 or the Gold Wristband Package for $59.

Guests who purchase SUPERDRAFT Platinum wristbands will have access to the following:

– VIP Party on 8/27 at JET Nightclub at The Mirage
– One of two Tailgate Parties on 8/28 at either the Hard Rock Hotel or The Mirage
– VIP Party on 8/28 at LAX Nightclub at Luxor Hotel & Casino
– One of two SUPERDRAFT Draft Rooms on 8/29 at either the Hard Rock Hotel or The Mirage
– Opportunity to upgrade to a SUPERDRAFT Private Draft Suite on 8/29 at Caesars Palace, The Palms Casino Resort or Wynn Las Vegas Hotel
– VIP Party on 8/29 at PURE Nightclub at Caesars Palace
– “Overtime” Pool festivities on 8/30 at either Rehab(TM) at the Hard Rock Hotel or Bare Pool at The Mirage
– Special offers and VIP access at participating venues throughout Las Vegas

Guests who purchase SUPERDRAFT Gold wristbands will have access to the following:

– Private SUPERDRAFT Draft Room on 8/29 at either the Hard Rock Hotel or The Mirage
– Special offers and VIP access at participating venues throughout Las Vegas

SUPERDRAFT begins on Thursday, Aug. 27 with registration at the Hard Rock Hotel & Casino and The Mirage Casino Hotel where guests will pick up their wristbands and welcome kits containing all the information they will need for the weekend.

A VIP party that evening at JET Nightclub will officially kick off the weekend. The festivities will continue on Aug. 28 with two SUPERDRAFT Tailgate Parties; one at the Hard Rock Hotel with a live performance by George Clinton and the P Funk Band and the other at The Mirage with a live performance from a prominent national recording artist. Each attendee’s fantasy football draft begins on Aug. 29 with a custom-designed draft room experience located at both the Hard Rock Hotel & Casino and The Mirage. The rooms will feature everything necessary to make an unforgettable draft experience, including food and beverage specials, WI-FI availability, roaming fantasy football experts, athlete appearances and SUPERDRAFT cheerleaders.

After the drafts wind down, Saturday night will feature a SUPERDRAFT VIP party at PURE Nightclub at Caesars Palace with a live performance by FLO RIDA and a celebrity host. The festivities will wrap up on Sunday, when SUPERDRAFT will host two Overtime Pool Parties, one at the Hard Rock Hotel and the other at The Mirage, both complete with special guest DJs and SUPERDRAFT cheerleaders.

For more information, please go to www.lasvegasfantasysuperdraft.com.

Participating hotels include: The Hard Rock Hotel & Casino, The Mirage Casino Hotel, Caesars Palace, The Palms Casino Resort, MGM Grand Hotel & Casino, Luxor Hotel & Casino, The Venetian Las Vegas Hotel Casino, Wynn Las Vegas, Rio All-Suite Hotel & Casino Las Vegas, Planet Hollywood Resort & Casino, Paris Las Vegas, and Bally’s Las Vegas.

Source: Bragman Nyman Cafarelli

First NFL Branding Initiative to Unify All Marketing Efforts

The National Football League (NFL) announced that it has selected Grey New York to create a comprehensive new branding initiative, unifying all of its marketing efforts behind key business units. This assignment, following a creative review, consolidates all league marketing efforts in a single brand campaign that will further drive growth and enhance the brand value of the NFL and its various business units, including media, consumer products, and e-commerce efforts.

Mark Waller, the NFL’s Senior Vice President of Marketing and Sales, said, “We have wanted to create a single brand campaign throughout the league for years, but we’ve never seen an idea from an agency that addressed all of our varied business issues with equal effectiveness. Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption of each of our properties.”

Dena Kaplan, Senior Vice President, Marketing for the NFL Network, said, “We are excited to launch for the first time an integrated, dynamic, groundbreaking campaign approach that promises to build fan affinity and consumption across all of the NFL business units.”

Jim Heekin, Chairman and CEO of Grey Group, said, “We are thrilled and proud to partner with the NFL to further their dynamic growth plans. We look forward to helping them leverage the strength of what is one of the most iconic American brands.”

Tor Myhren, Chief Creative Officer of Grey New York, said, “We wanted to create a campaign that reflected the power and scope of the NFL while showcasing the extraordinary prowess of its athletes, the popularity of its teams, and the unparalleled passion of its fans. We are looking to capture the purest articulation of the NFL experience. In every game, monumental things happen in a fraction of a second, but then are re-lived over a lifetime. Our work is a celebration of those moments, and the players, teams and fans that create them.”

Source: Grey

Danny Clark Encourages Good Nutrition & Increased Physical Activity

It’s back to school for Giants’ linebacker Danny Clark. On Friday, June 19th, Clark made a special appearance at George Washington Carver elementary school in Newark to talk to students about good nutrition and even played a little flag football to encourage physical activity as a reward for the school’s participation in the NFL and American Dairy Association’s “Fuel Up To Play” program.

The “Fuel Up to Play” program, piloted in ten Newark middle schools this year, is a nutrition and fitness initiative designed to reverse the rising rates of childhood obesity by putting kids in charge of their future health. Recognizing that schools are uniquely positioned to support healthy change in youth, the “Fuel Up to Play” program engages and encourages students to get the foods and physical activity they need to excel.

With the highest rate of participation in the “Fuel Up to Play” program in Newark, students at the George Washington Carver school initiated programs to encourage students to play for 60 minutes daily and increase consumption of nutritious foods that most children don’t eat enough of, such as low-fat and fat-free milk and dairy products, fruits, vegetables and whole grains.

Representing the NFL, Clark addressed the entire student body Friday morning at 9 am and recognized ten students who served as the school’s health and wellness ambassadors with autographed merchandise and an impromptu game of flag football. “Professional athletes like Danny Clark really drive home the message to students that good food choices and physical activity are important part of daily life,” says Aisha King, Child Nutrition Specialist with the American Dairy Association.

Source: American Dairy Association & Dairy Council